Our Approach

Inspired by the vision that every individual in the world deserve quality, synthetic chemical free nutritious food  there by improving fertility of soil and farmer's life

"Building an Agro business from scratch has always been our dream. With the right purpose, pedagogy and team I believe we, as a team, can achieve great heights by continual value addition to the farmers and consumers"

Meet the Team

Durai Balaji

Founder & CEO

DURAIBALAJI K K completed his PGDIM in National Institute of Industrial engineering, Mumbai (NITIE,Mumbai) in 2013 and Engineering in Amrita university in 2007. He joined Reckitt benckiser as a Management trainee and rose to the capacity of Procurement manager before cofounding Biorites India Private limited. His expertise is in external manufacturing, Supply chain, education. With 5 + years experience in FMCG industry and 2 years in Automotive services, he has built a strong business acumen in Supply chain.

Manivasakan N

Vice President

Manivasakan completed Bsc Agriculture in Taminadu agricultural university -Coimbatore in 2006. He worked as a research fellow in TNAU and has given hundreds of trainings in Organic and conventional farming to the farmers. He has guided more than 1000 Farmers in Organic farming and practices organic farming in his associate farms. He helps organic farmers in getting the NPOP and NOP certifications and make it market viable.

Next Steps...

Get in touch today to start a journey of transforming your farm.